The sports apparel giant has been forced into an embarrassing re-call of its Nike Premier Slam dresses so that they can be altered in time for Nike sponsored players to wear them when the grand slam begins on Monday night (AEST).
According to reports, players complained the dress was too revealing below the waist and has been branded “skimpy” by some commentators.
at least 20 women will wear the faulty dress at the All England Club this year, including Canadian star Eugenie Bouchard and Australian Open semi-finalist Johanna Konta.
Nike sent an email to its sponsored players who will wear the dress at Wimbledon telling them to bring their stock of the all-white outfits to Nike’s rented out space at the All England Club so that they could be altered before the first round of matches.
“We need to make a small change to your dresses per Wimbledon rules,” Nike’s email said, according to The Daily Mail.
World No. 1 Serena Williams is also a Nike ambassador, but will wear her own signature dress during The Championships — the Nike Women’s Premier Wimbledon Serena SW19 Dress.
Despite the dresses causing a backlash among players, the ensembles were approved by the All England club which decided the revealing dresses did comply with Wimbledon’s strict all-white dress code.