There has been plenty of investment on the field for Paris Saint-Germain, but they have matched that off it too and their growth on social media is incredible.
The signings of Neymar and Kylian Mbappe have been key to drawing fans from around the world and topped off a journey from 500,000 social media followers in 2011 to the 50 million they have now.
The noise around PSG is increasing, and the star signings of the summer have added the final push that they needed to get worldwide coverage.
In only six months, they have seen their social media accounts gain 14 million followers and climb to seventh place in the rankings of social media followings around the world.
Furthermore, the club's website has doubled its number of visitors in that time.
As happened in Madrid during the Galactico era, merchandising sales have exploded too.
On his first day as a PSG player, 11,000 Neymar shirts were sold and within a month that figure was 120,000.
And the club shop has received 75 percent more visitors than it did over the same period a year ago.
Online, PSG are one of the world's most searched-for clubs, becoming a clear leader in France.
In England, where football is part of culture, they are the third most searched-for foreign club, behind Real Madrid and Barcelona, and it's the same in Spain.
Only a year ago, that would have been inconceivable.
In Doha, PSG are more visible than ever, with players displayed all over the city by sponsors.
It's clear, PSG are the new Galacticos.